INTEGRATED MARKETING COMMUNICATION FOR SUSTAINABLE ENTERPRISES

Hartnett Plus
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    • Home
    • Services
    • The Work
    • Sustainable IMC
    • Pacific Film Foundation
    • About
    • Reviews
    • Contact Us
    • FAQ
    • hartnett.plus blog
    • Compensation
    • Privacy Policy

  • Home
  • Services
  • The Work
  • Sustainable IMC
  • Pacific Film Foundation
  • About
  • Reviews
  • Contact Us
  • FAQ
  • hartnett.plus blog
  • Compensation
  • Privacy Policy

About Us

Joe Hartnett and Dayle Hartnett, Ph.D.

Integrated Services

IMC + Sustainability

Branded Content Programs

"The Hollywood Model"

The Five Steps of IMC integrate with Sustainable Brand Marcom.  IMC delivers digital analytics to successfully measure both the efficiency and effectiveness of marcom investments.  Add an intelligent overlay of Sustainability and go to market with a winning combination.

"The Hollywood Model"

Branded Content Programs

"The Hollywood Model"

"The Hollywood Model" utilizes a growing workforce of freelance/contract experts, pulling a team together to focus on each project.  Individual team members bring  the required expertise to ramp up quickly and effectively. Everything is deadline driven, with little waste or inefficiency.

Branded Content Programs

Branded Content Programs

Branded Content Programs

Branded Content begins with data - scientific insights enabling creative intuition to craft artistic, engaging entertainment.  

Branded Content converges needs/wants:

Consumer (wants more entertainment)

Brand (wants more exposure and engagement)

Documentary Films

A New Reality Competition Series

Branded Content Programs

Via our nonprofit (501c3) corporation, Pacific Film Foundation, we make documentary films, including our most recent, Pershing's Paths of Glory, which is our 8th documentary since we began in 2005. We welcome inquiries.

Educational Content & Resources

A New Reality Competition Series

A New Reality Competition Series

Marketing and education become increasingly integrated. Customers want brand information via a more meaningful, even entertaining interface. Ask us about Trans-Media interactive education.

A New Reality Competition Series

A New Reality Competition Series

A New Reality Competition Series

Inspired by the TV reality competition series “Shark Tank," the series will seek to engage millions of social entrepreneurs, climate activists, gamers, and fantasy league fans, in an accessible, scalable “Over-the-top” format.

hartnett.plus brand principles

Is your brand sustainable?

Is your brand sustainable?

Is your brand sustainable?













We help you bring a fresh, new position to the marketplace, based on the proven principles of E.S.G.


We can show you how to  use Environmental, Social and Governance principles to be truly sustainable.




Earthrise. Photo 

Courtesy of NASA

"We love Tahiti!"

Is your brand sustainable?

Is your brand sustainable?

You can't make people    love your brand. 

But, we can help you be 

the brand people love!











Outrigger from the Motu. Photo Courtesy of 

Tahiti Tourisme





Your aim is true.

Is your brand sustainable?

Your aim is true.

"What you say in advertising is more important than how you say it."

                   David Ogilvy


Jamie O’Brien on fire at Teahupoo. Photo: Courtesy 

of Tim McKenna/Red Bull Content Pool


Documentary Films

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